Sean Fairchild

The Costly Consequences of Neglecting Cyber Security: A Cautionary Tale for Small Business Owners

As a business owner, you rely on your team to handle important tasks like paying invoices. But what happens when an employee falls victim to a phishing scam and pays a fake invoice, thinking it’s from a trusted source like QuickBooks? This is exactly what happened to a small marketing firm we’ll call “Acme Co.” …

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voip features for small businesses

What Are the Most Helpful VoIP Features for Small Businesses?

Just five or six years ago, VoIP features for small businesses were still considered a “different” type of business phone system. One that wasn’t the norm. But the pandemic changed that way of thinking. Now internet-based phone systems aren’t simply the norm. They’re mandatory for business continuity. During the pandemic, VoIP features for small businesses …

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Maximizing SMS Communication: Tips for Effectively Using Links in Text Messages

SMS messaging is a popular means of communication for businesses and individuals to reach their target audience. In fact, in a survey conducted in May 2022 among business owners and marketing managers in the United States, 53.5 percent of participants cited that they initiated their adoption of text marketing due to its superior performance in …

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Text Messaging Marketing Tips

Text messaging marketing can be an effective way to reach and engage with customers in a timely and personal manner. By sending targeted and relevant messages directly to their phones, businesses can effectively communicate promotions, sales, and other important information to their audience. However, it’s important to approach text messaging marketing with care and respect for …

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